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    Apr 23, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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DRTL 4860 - Digital Branding in Practice



3 hours

Understands, analyzes and develops digital brand strategies by utilizing digital brand cases. Emphasis on brand mix, brand community, brand positioning, brand extension, and brand evaluation with contemporary brand tactics and metrics.

Prerequisite(s): None.


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