Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Oct 15, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Add to My Catalog (opens a new window)

JOUR 2000 - Principles of Advertising and Public Relations



3 hours

Survey of advertising and public relations principles provides a broad overview of key components used in integrated marketing communication. Explores advertising and PR agencies, media corporations, not-for-profits and other institutions. Topics include history, practices, trends and case studies delivered in two eight-week modules. Taught by two instructors, the course includes two eight-week modules in advertising and public relations.

Prerequisite(s): None.

Core Category: Component Area Option



Add to My Catalog (opens a new window)