HMGT 5860 - Strategic Management in the Hospitality Industry

3 hours

Application and exploration of critical issues associated with the hospitality strategic management process. Topics include the hospitality industry internal and external contexts of strategic planning and execution; growth and competitive advantage strategies for hospitality organizations; organizational resource and capability analysis; prevention and management of crisis situations in the hospitality industry including food-borne diseases and the impact of natural disasters on the tourism industry; entrepreneurial strategies for electronic tourism; and global strategic management for hospitality corporations. Cases of hospitality-specific companies, readings, and lectures/discussions are utilized.

Prerequisite(s): None.