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    Mar 28, 2024  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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CMHT 5600 - Managing Customer Experiences

3 hours

Creating and managing customer experiences of tangible and intangible products and services that link merchandising and hospitality segments. Applying merchandising strategies of planning, developing and presenting products to consumers with the experiential components of the hospitality industry to provide a total concept-based experience.

Prerequisite(s): None.



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