MKTG 5150 - Marketing Management

3 hours

Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work.

Prerequisite(s): MKTG 3650 or MKTG 5000; ACCT 5020; or consent of department.