MKTG 4570 - Professional Selling Analytics

3 hours

Numbers based approach to understanding and presenting solutions to provide customer value propositions. Students learn financial and economic principles to estimate demand, forecast trends and develop cost effective solutions to customer needs. Students also learn how to use popular selling system and software solutions to optimize selling effectiveness, customer relationships, and time and territory management.

Prerequisite(s): Consent of department.

Open only to students admitted into the BBA in marketing with a concentration in professional selling or the minor in professional selling.