JOUR 2000 - Principles of Advertising and Public Relations

3 hours

Survey of advertising and public relations principles provides a broad overview of key components used in integrated marketing communication. Explores advertising and PR agencies, media corporations, not-for-profits and other institutions. Topics include history, practices, trends and case studies delivered in two eight-week modules. Taught by two instructors, the course includes two eight-week modules in advertising and public relations.

Prerequisite(s): None.