MKTG 4890 - Applied Marketing Problems

3 hours

Capstone marketing course. Students work in team settings to analyze cases and to develop a comprehensive marketing plan, requiring integration of a wide range of marketing principles and practices. The cases, as well as the integrated marketing plan, require students to identify market opportunities and challenges, formulate actionable plans to address organizational strengths and weaknesses, and execute a marketing mix strategy. Requires both oral and written presentation of cases, as well as the marketing plan.

Prerequisite(s): MKTG 3650, MKTG 3700, MKTG 3710 and graduating senior status.