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May 21, 2024
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MKTG 4750 - Services Marketing
3 hours
Places emphasis on examination of the basic “building blocks,” characteristics and nature of the service product and importance in the economy. Focuses on the “service-dominant logic (SDL) model” and competitive marketing strategies. Students acquire creative and critical thinking skills in case study and real industry analysis culminating in writing a report and making verbal presentations.
Prerequisite(s): MKTG 3650 .
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