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    Jul 16, 2024  
2014-2015 Graduate Catalog 
2014-2015 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5000 - Marketing Concepts

1.5 hours

Functional analysis of marketing and its importance in the economy as well as in business management. Develops an understanding of the increased complexity of the modern marketing system, why it is essential and how it performs. Embraces business activities involved in moving goods from production to consumption.

Prerequisite(s): None.

This course meets the deficiency requirement in marketing for MBA candidates.

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