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    Nov 28, 2023  
2014-2015 Graduate Catalog 
2014-2015 Graduate Catalog [ARCHIVED CATALOG]

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JOUR 5500 - Integrated Communications

3 hours

Teaches students how to design the strategic planning of a comprehensive communications plan that evaluates the roles of a variety of disciplines including advertising, direct response, public relations and promotions. Such tactics are shown to provide clarity, consistency and maximum efficiency in all communication programs.

Prerequisite(s): Consent of school.

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