MUCE 4010 - Marketing for Musicians

3 hours

Designed to help students develop marketing skills and an understanding of techniques and strategies required to promote their artistry or musical venture. Upon completion, students will have created a plan of action for an extensive marketing plan including a SWOT analysis, customer analysis, competitor analysis, marketing plan goals, branding strategy, product/service strategy, price strategy, placement, promotion and measuring strategies, as well as allocation of costs and marketing plan timeline. Students will have also completed a marketing consulting projecting by researching a case study with an existing musical organization and preparing recommendations to improve their marketing campaign. Students may also be referred to other UNT faculty and alumni for more information and potential networking opportunities to support their marketing plan development. Through readings, lectures, case studies, assignments, classroom and guest presentations, students become acquainted with the marketing strategies and current trends that successful musicians implement.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $50.20

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