INFO 5315 - Competitive Intelligence

3 hours

Covers the nature of competitive intelligence and the role it plays in business. Specific focus is given to ethical and legal concerns, the difference between data, information and intelligence. Areas of instruction include ethics and legal restrictions, data gathering, analytical methods, the nature of competition, the nature of strategy, how to properly advise the decision makers of intelligence findings, and how to participate in the decision-making process.

Prerequisite(s): None.

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