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INFO 5310 - Marketing and Customer Relationships for Information Professionals

3 hours
Demonstrates marketing and customer relationship management and their importance for libraries and information centers, principles of marketing, public relations, and outreach. Marketing mix, development and implementation of marketing and customer relationship strategy, mission statement. Market segmentation, the role and characteristics of the users of information services, user needs, groups of users. Service concepts, principles and techniques in meeting users' information needs. Evaluation of effectiveness in meeting customer service standards, assessment and measurement instruments in user analysis. Emphasis on the marketing and customer services in virtual environment with the use of social media and networking.

Prerequisite(s): None.


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