| Foundations of Marketing Practice [ARCHIVED CATALOG] | 2018-2019 Undergraduate Catalog
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Print this PageMKTG 3650 - Foundations of Marketing Practice
3 hours
Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs.
Prerequisite(s): Junior standing.
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