Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to My Catalog.

MKTG 3700 - Marketing Metrics



3 hours

Calculate, understand and interpret fundamental metrics or indicators of performance in marketing contexts. The pedagogical method is hands-on analysis of mini-cases, problems and exercises, using hand calculation as well as computer worksheets.

Prerequisite(s): MKTG 3650  (may be taken concurrently, but completion is recommended).


Print-Friendly Page (opens a new window)
Add to My Catalog.
Close Window