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    Jun 21, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Course Descriptions


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Logistics and Supply Chain Management

  
  • LSCM 6071 - Operations Research for Logistics

    3 hours

    Focuses on operations research (OR) techniques published in top-tier OR journals and their applications in leading logistics and supply chain management journals. Deterministic (e.g., mathematical programming) and stochastic (e.g., reliability theory and queueing theory) techniques are studied with a focus on delineating between optimal and heuristic techniques (e.g., genetic algorithms and simulated annealing). Real-world, industry problems and supporting data are used to further validate the application of OR techniques to the discipline of logistics and supply chain management. Analytical tools such as MatLab and SPSS are used. The overall pedagogical approach is that of discovery learning, learning by doing, and learning through discussion and debate. Review of published research in the disciplines associated with the modeling and analysis of logistics and physical distribution (movement and storage) systems. Literature chosen for analysis includes both the theoretical background and practical application of the most common analytical tools used in optimizing various characteristics of logistics systems. Two basic modeling approaches are investigated: closed form or analytical (optimization) and simulation (sensitivity to parameters) in pursuit of both “exact” and “heuristic” solutions. Focus is methodological; however, it spans a broad variety of topical areas.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • LSCM 6600 - Seminar in Logistics Issues

    1–3 hours

    Investigation, analysis and discussion of significant issues in logistics.

    Prerequisite(s): None.

    May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • LSCM 6900 - Special Problems

    1–3 hours

    Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    May be repeated for credit as topics vary.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • LSCM 6910 - Special Problems

    1–3 hours

    Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    May be repeated for credit as topics vary.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • LSCM 6940 - Individual Research

    1–12 hours

    Individual research for the doctoral candidate.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    May be repeated for credit as topics vary.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • LSCM 6950 - Doctoral Dissertation

    3, 6 or 9 hours

    To be scheduled only with consent of department. 12 hours credit required. No credit assigned until dissertation has been completed and filed with the graduate school. Doctoral students must maintain continuous enrollment in this course subsequent to passing qualifying examination for admission to candidacy.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50

Management

  
  • MGMT 5070 - Management Issues

    1.5 hours

    Basic concepts in managing the complete flow of materials that represent a supply chain from suppliers to customers. Emphases within the module are placed on production concepts with business wide applications, determining demand, transformation processes used to satisfy demand, and finally managing the supply activity supporting the transformation processes.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5120 - Managing Organizational Design and Change

    3 hours

    Examination of the development of organizational competencies and capabilities through the study of the theory and tools related to organizational design and change. Emphasis is placed on the use of horizontal and vertical linkage mechanisms that provide the organization with the flexibility to adapt to a rapidly changing competitive environment. Definition of management roles and the use of teams are emphasized in the change management process.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5140 - Organizational Behavior and Analysis

    3 hours

    Research emphasis in organizational behavior stressing organization-people linkages and interrelationships, including selection, orientation and training; job design and reward systems; supervision; formal participation schemes; appraisals and development; organizational structure and design; communications; control; and conflict resolution. Examination of behavioral science methodologies and strategies. Applications to tangential areas of organization theory, development, planning and implications for management and employee relations.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5210 - Human Resource Management Seminar

    3 hours

    Study of the creation and implementation of human resource policies in public and private organizations. Topics include employment, placement and personnel planning; compensation and benefits; employee and labor relations; training and development; health, safety and security. Designed for non-business graduate students and business graduate students with limited or no background in personnel management.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5230 - Management Seminar

    3 hours

    Development of philosophy, strategy and tactics in managing an enterprise. Administrative processes common to all enterprises, including variations needed to meet different situational requirements. Methods of study include extensive reading, exploratory research and seminar discussion.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5240 - Project Management

    3 hours

    Analysis and application of project management techniques and processes to large scale, complex and unique projects. Topics include project selection; planning and organization; negotiation and conflict resolution; budgeting and cost estimation; scheduling; resource allocation; monitoring and control; project auditing; and termination.

    Prerequisite(s): MGMT 5070  or equivalent.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5260 - Workforce Planning and Employment

    3 hours

    Review of the basic elements of employee performance with analysis of the factors involved in strategic workforce planning and employment decisions. Emphasis on examining legal and ethical concerns and identifying appropriate selection methods. Blends theory and practice so the student may better understand the policies and procedures required for the talent acquisition, selection, and retention of a diverse workforce.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5280 - Analysis and Design of Operations System

    3 hours

    Planning, analysis and design of operating systems, including functions such as forecasting, inventory management, facility location and layout, aggregate planning, scheduling and supply chain management. Appropriate decision-making tools and processing are emphasized.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5300 - Entrepreneurship and Venture Management

    3 hours

    Creation of new business enterprises and the expansion of current enterprises through the venture. Topics include assessment of entrepreneurial characteristics, the entrepreneurial team, generation and screening of venture ideas, market analysis and technical analysis.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5350 - Seminar in Labor Relations

    3 hours

    Theory and practice related to the process of labor relations in organizations, including union organization, collective bargaining, contract negotiation and administration, grievance and alternative dispute resolution processes, and current issues related to labor relations.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5401 - Talent Management in the Sport Entertainment Industry

    3 hours

    Explores the unique managerial issues associated with talent management in the sport entertainment industry. Emphasis is on student application of material and proposing solutions to problems in developing, recruiting and managing talent in the sport entertainment industry. Subjects discussed include talent development programs in youth sports, player evaluation strategies around the world, draft and trade strategies, contract law, mentorship, and career development off and on the field.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5490 - Consulting in the Sport Entertainment Industry

    3 hours

    This course serves as the capstone course for MBA Sport Entertainment Management Track and allows these students to combine the content they have been exposed to in their coursework, and use this knowledge to consult clients in the sport entertainment industry. Focus is on the development of a strategic report, and to present this back to their clients. The majority of classes have a guest speaker from the various segments of the industry share their experiences, particularly in the context of consultancy, and provide mentorship to the students in their own consultancy efforts.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5530 - Operation and Management of Physician Practice Organizations

    3 hours

    Provides advanced study of the unique operational application of business/managerial theory, methodology and best practice to physician practice management including facilities design and management, financial analysis and management, systems analysis and evaluation, application and management of information technology, assessment of health needs and marketing, quality improvement, human resource management and the legal/ethical aspects of health care.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5550 - Emerging Issues in Health Services Management

    3 hours

    Investigation, analysis and discussion of emerging concepts, challenges and controversies relevant to management in health services settings. Examines a wide range of topics including economic, social and organizational issues and their implications for management practice.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5660 - International Management

    3 hours

    Designed to expose the student to the international aspects of management. Cultural differences in management applications, management of multinational corporations and integration of domestic business functions and international operations.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5700 - Contemporary Issues in Management

    3 hours

    Investigation of topics emerging from the dynamic environment of contemporary organizations, such as managerial issues related to electronic commerce or international business.

    Prerequisite(s): None.

    May be repeated for credit as topics vary.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5710 - Seminar in Business Ethics and Social Responsibility

    3 hours

    Examines the strategic purposes of the firm as both an economic and social entity within the global marketplace. Topics include: ethics in business and ethical decision making, corporate social responsibility and corporate citizenship, and stakeholder management, including shareholders, employees, customers, the community, government, and the environment.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5760 - Strategic Management

    3 hours

    Examination and evaluation of current theories, issues and programs involved in strategically managing organizations. Emphasis is on critical thinking, judgment and solving strategy problems within uncertain and complex decision environments.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5800 - Internship

    1–3 hours

    Supervised, productive and educationally meaningful work experience in a job related to the student’s career objective.

    Prerequisite(s): Student must meet employer’s requirements and have consent of department.

    May not be used to meet professional field requirements. Pass/no pass only.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5850 - Materials Management

    3 hours

    Specialized application of fundamental principles of economics, accounting and management to the coordination of all business functions relating to materials.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5870 - Leadership Research and Development

    3 hours

    Theories and current research on leadership with emphasis placed on leadership development and specific applications within the organizational setting.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5890 - Seminar in Compensation and Motivation Theory

    3 hours

    Interdisciplinary seminar designed to study the theories, practices and techniques involved in developing and implementing total compensation programs for public and private organizations. The relationship of motivation theory to compensation theory is emphasized in an effort to develop the optimum package for employee productivity and satisfaction and organizational costs. Topics included are compensation theory, conceptual framework for job satisfaction, job design, relationship of incentive compensation packages and international compensation.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 5900 - Special Problems

    1–3 hours

    Open to graduate students who are capable of developing a problem independently. Problem chosen by the student and developed through conferences and activities under the direction of the instructor.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6010 - Management Scholar Development Seminar

    3 hours

    Focuses on doctoral student skill development critical to successful scholarship in management. Devoted to examining conceptual and substantive issues in the context of management scholarship. Students explore a variety of topics, including developing a manuscript, reviewing manuscripts, navigating an academic career and ethical considerations.

    Prerequisite(s): None

    Designed for doctoral students in the Department of Management.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6020 - Research Proposal Seminar

    3 hours


    Teaches scholarly writing skills, especially for research proposals. Designed for management students, this course would also benefit all business doctoral students who wish to sharpen their research design and writing skills.

     

    Prerequisite(s): Doctoral student standing.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50

  
  • MGMT 6030 - Seminar in Strategic Management

    3 hours

    Examination of the theoretical and empirical research on the question of why some firms out perform others. Includes the study of formulation and implementation issues from economic, organizational and other perspectives and prepares the student for participation in research within the field.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6040 - Research Methods Practicum

    3 hours

    Students develop and refine the research method skillset developed in their first 2 years as a PhD student. This core skillset provides a necessary foundation to understand how and why we ‘know’ things in organization science. This seminar is intended to help the student 1) prepare for the methods section of the comprehensive exam and 2) consider which methods to employ in the dissertation.

    Prerequisite(s): Doctoral student standing.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6100 - Seminar in Organizational Behavior

    3 hours

    In-depth study of research in organizational behavior that familiarizes students with the classic and current literature in the discipline. Students will develop skills in theory-building and empirical research in the field.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6820 - Seminar in Organizational Theory

    3 hours

    Examination of the major theoretical streams in the study of organizations and the process of organizing. Extensive reading and seminar discussion are used to understand and extend both historical perspectives and emerging views and assist students in becoming active researchers within the discipline.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6860 - Seminar in Human Resource Management

    3 hours

    Examination of the major research in the field of human resources management, including the critical evaluation of research in terms of both theory and methodology. The integration and application of contemporary management theory to the field of human resource management in order to develop skills in theory-building and the design and implementation of empirical research.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6880 - Seminar in Entrepreneurship

    3 hours


    A critical review of a variety of topics in and approaches to entrepreneurship research. Focuses on select topics and explores them from theoretical and empirical perspectives. Readings are selected to provide an overview of the seminal pieces, current research, and representative research questions that can be starting points for future explorations. Opportunities to explore the multidisciplinary nature of entrepreneurship research and to consider the role of disciplines that provide context for entrepreneurship are also covered.

    Prerequisite(s): None.

    Designed for doctoral students in the Department of Management.

     

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50

  
  • MGMT 6900 - Special Problems

    1–3 hours

    Research by doctoral students in fields of special interest. Includes project research studies and intensive reading programs, accompanied by conferences with professors in fields involved.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6910 - Special Problems

    1–3 hours

    Research by doctoral students in fields of special interest. Includes project research studies and intensive reading programs, accompanied by conferences with professors in fields involved.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6940 - Individual Research

    1–12 hours

    Individual research for the doctoral candidate.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MGMT 6950 - Doctoral Dissertation

    3, 6 or 9 hours

    To be scheduled only with consent of department. 12 hours credit required. No credit assigned until dissertation has been completed and filed with the graduate school.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Doctoral students must maintain continuous enrollment in this course subsequent to passing qualifying examination for admission to candidacy. May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50

Management Science

  
  • MSCI 6000 - Theory and Application of Nonparametric Statistics

    3 hours

    Analysis of business research data that is categorical or ordinal (ranked or scaled). Topics include linear rank statistics, test of location for single and multiple sample problems, goodness-of-fit tests, measures of association, related samples tests and independent samples tests, rank tests for ordered alternatives and permutation tests.

    Prerequisite(s): DSCI 5180  or equivalent.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6010 - Seminar in Business Administration

    3 hours

    Covers one or more special fields.

    Prerequisite(s): None.

    May be repeated for credit, and two or more sections may be taken concurrently.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6710 - Theory and Application of Stochastic Modeling

    3 hours

    Probabilistic modeling techniques with emphasis on manufacturing and services. Specific topics covered include inventory theory and methods, scheduling, queuing theory, availability, maintainability, repairability, reliability, Markov processes and renewal theory.

    Prerequisite(s): DSCI 5180 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6720 - Experimental Design and Statistical Modeling

    3 hours

    Emphasis is focused on both the design and analysis aspects of planned experimentation. Topics include completely randomized designs, block designs, factorial designs, design resolution and fractional factorial designs, response surface analysis, evolutionary operations in process improvement and Taguchi methods.

    Prerequisite(s): DSCI 5180 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6740 - Theory and Application of Operations Research

    3 hours

    Introduction to the theoretical foundations of operation research techniques. Examples and exercises included with an application orientation. Designed to enhance one’s understanding of mathematical basis of and research in operations research. Covers the two broad areas of deterministic and stochastic models in operation research. An understanding of basic calculus and matrix algebra is assumed.

    Prerequisite(s): DSCI 5210  or consent of department.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6750 - Management Science Seminar

    3 hours

    Organizational problems involved in the development and implementation of various management science models, as well as the applicability of the models to different technical problems in varying ecotechnological systems; in-depth study of areas of potential application of the more widely used management science models.

    Prerequisite(s): Consent of department.

    May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6900 - Special Problems

    1–3 hours

    Research by doctoral students in fields of special interest. Includes project research studies and intensive reading programs, accompanied by conferences with professors in fields involved.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6910 - Special Problems

    1–12 hours

    Research by doctoral students in fields of special interest. Includes project research studies and intensive reading programs, accompanied by conferences with professors in field involved.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6940 - Individual Research

    1–12 hours

    Individual research for the doctoral candidate.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MSCI 6950 - Doctoral Dissertation

    3, 6 or 9 hours

    To be scheduled only with consent of department. 12 hours credit required. No credit assigned until dissertation has been completed and filed with the graduate school. Doctoral students must maintain continuous enrollment in this course subsequent to passing qualifying examination for admission to candidacy.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50

Marketing

  
  • MKTG 5150 - Marketing Management

    3 hours

    Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work.

    Prerequisite(s): ACCT 5130  or equivalent.

    This course meets the deficiency requirement in marketing for MBA candidates.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5200 - Consumer Behavior

    3 hours

    In a marketplace increasingly characterized by enduring consumer relationships, marketers must be acutely aware of the individual and organizational characteristics that foster consumer responses. The identification of changing trends in consumer behavior as applied to domestic and global markets is critical for competitive success in today’s dynamic markets and environments. Students are introduced to models of consumer behavior in consumer exchanges.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5250 - Advanced Marketing Research and Analytics

    3 hours

    Use of advanced marketing research and analytics in making marketing decisions (e.g., segmentation, targeting, positioning, marketing planning, profitability management, and assessing and ROI of marketing campaigns). Emphasis is on using advanced qualitative and quantitative analysis techniques. Enhances students’ knowledge and skills in data-based decision making, advanced qualitative and quantitative analysis, multivariate statistics, and marketing intelligence in the context of marketing applications. Uses hands-on experiential learning methods to impart and strengthen the required skills and knowledge.

    Prerequisite(s): MKTG 5150  (must be completed), DSCI 5180  (may be taken concurrently).

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5260 - Marketing Metrics for Managers

    3 hours

    Metrics for assessing the financial implications of marketing decisions in the areas of market segmentation, targeting, positioning and in evaluation of marketing plans. Intensive case analysis using real-world data is the primary pedagogical method.

    Prerequisite(s): MKTG 5150 .

    Students who have previously completed the undergraduate MKTG 3700 Marketing Metrics at UNT must substitute another online course in place of MKTG 5260. Please contact the RCOB Graduate Programs Office to Identify the possible choices and receive approval.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5261 - Corporate Partnerships in the Sport Entertainment Industry

    3 hours

    Explores how organizations in the sport entertainment industry can develop corporate partnerships outside of their own industry. Emphasis is on student application of material and proposing new and/or modifying existing partnerships in the sport entertainment industry. Subjects discussed include the evolution of sponsorship in the sport entertainment industry, sponsorship objectives, the sponsorship acquisition process, sponsorship activation strategies, ambush marketing, and sponsorship evaluation.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5262 - International Brand Strategies in the Sport Entertainment Industry

    3 hours

    Serves as a graduate introductory course to brands that allow students to become acquainted with brand strategies within the (international) sport entertainment industry. Students learn the concepts of branding and how it pertains to the international sport entertainment industry. Introduction to topics such as brand equity, tangible and intangible components of branding, brand communities, brand extensions, and brand growth strategies. A strong emphasis is placed upon case studies to better understand how professional sport organizations have used their brands to generate revenue. By the end of the course, students will be able to apply their knowledge of international sport branding to the development of a brand strategy report that would allow a U.S. based professional sport organization to brand their organization to a global audience.

    Prerequisite(s): Admission to the MBA in Sport Entertainment Management.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5400 - Product Planning and Brand Management

    3 hours

    Focus on issues related to product/brand management, an important marketing function. Topics covered include integration of the function within the organization; portfolio management, environmental scanning, identification and creation of value (not just a product) to offer to consumers; budgeting, planning and control issues. Within these broad groupings, some of the specific areas discussed are research, data management and analyses for planning and decision making, decisions in the areas of product/service offering, pricing, promotions management (advertising, sales promotion, personal selling and publicity), distribution (all aspects), ethics, and global implications among others.

    Prerequisite(s): MKTG 5150 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5450 - New Product Development

    3 hours

    Focus on issues related to new product development. Includes topics such as new product development process, identification and creation of value (not just a product) to offer consumers; budgeting, planning and control issues. Within these broad groupings, some of the specific areas discussed are research, data management and analyses for planning and decision making in areas of new product/service offering, pricing, promotions management (advertising, sales promotion, personal selling and publicity), distribution (all aspects), ethics and global implications among others.

    Prerequisite(s): MKTG 5150 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5550 - Decision Making in Global Markets

    3 hours

    The first half of the 21st century will be characterized by significant shifts in the manufacturing, distribution and consumption of products and services. As transitional and emerging economies mature, foreign entry, local marketing and global management become compelling issues in the design and implementation of marketing strategies. Emphasis on the rapidly changing nature of global markets and implications for the desirability and potential profitability of these markets. Significant sources of threats and opportunities, along with those internal resources of a firm necessary for coping with these opportunities and threats will form the core material of the course. Particular emphasis will be given to the market entry and expansion strategies available to multi-national and global marketers.

    Prerequisite(s): MKTG 5150 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5560 - Retailing and Marketing Channels

    3 hours

    Critical inquiry into the disruptive forces that impact retailing and supply chain management in an omnichannel environment. Examines the competing experiences and expectations in retail marketing channels in a globally-connected, tehcnology-enabled marketplace. Special emphasis is afforded to the following topics: retail valuation; retail patronage; assortment planning and inventory optimization; predictive modeling; and strategic implementation.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5600 - Emerging Issues in Strategic Marketing

    3 hours

    Investigation, analysis and discussion of selected emerging problems, methods, concepts relevant to strategic marketing decision-making in dynamic markets and environments. Examines a wide variety of marketing topics.

    Prerequisite(s): MKTG 5150  or consent of department.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5620 - Marketing in a Digital Age

    3 hours

    Designed for graduate level students, course addresses issues related to high technology marketing in the contemporary business environment. Guide to integrating electronic resources in the marketing process. Includes the following broad topic areas: electronic commerce and traditional marketing, electronics marketing resources, implementing the e-commerce strategy, and special topics.

    Prerequisite(s): MKTG 5150 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5650 - Salesforce Management

    3 hours

    Survey of aspects of integrating the salesforce with product development, manufacturing, order processing, account maintenance, and analyzing marketing decisions. Consists of four modules: evaluating the salesforce, integrating marketing (brand and product management) with field sales and customer service, analyzing marketing opportunities from a salesforce perspective, and salesforce analysis.

    Prerequisite(s): MKTG 5150 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5670 - Strategic Retail Management

    3 hours

    Exploration of the principles and methods of managing chain and independent retail stores. Requires the student to complete a project that includes all aspects of starting both brick and click retail operations.

    Prerequisite(s): MKTG 5150 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5750 - Services Marketing

    3 hours

    Students are assumed to enter this course with basic knowledge of marketing terminology and concepts. Focus is on integration and application of these services marketing contests, with particular focus on analysis and formulation of marketing strategy for service marketing organizations.

    Prerequisite(s): MKTG 5150 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5760 - New Service Development

    3 hours

    Examination of some of the important issues in the development of new services and development of the concepts, methods, and procedures by which marketing managers in the services industry can improve the quality of their decision-making with respect to the successful introduction of new offerings.

    Prerequisite(s): MKTG 5150 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5800 - Internship in Marketing

    1–3 hours

    Supervised work experience in a position related to the student’s career objective that meets the department’s internship requirements.

    Prerequisite(s): Consent of MBA advisor and instructor.

    A maximum of 3 total hours of MKTG 5800 and/or MKTG 5910  may be applied toward the MBA degree. Pass/no pass only.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5850 - Effective Marketing Planning in Dynamic Environments

    3 hours

    Development of a strategic marketing plan for a specific product or service utilizing techniques and information from earlier courses in the program. Implementation, control and evaluation plans are developed. Course also addresses the practical aspects of appraisal, prediction and monitoring of external market factors that will impact organizational performance. A major theme of the course is how marketing decisions contribute to developing and maintaining competitive advantage in dynamic markets.

    Prerequisite(s): Must be taken in the final term/semester of the student’s program.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5875 - Marketing Rights and Responsibilities

    3 hours

    Critical assessment of the ethical and social management implications in the deployment of marketing strategy and tactics. Specific attention is afforded to the rights and responsibilities of marketers, consumers and society. Topics include the application of ethical theories to marketing problems, the societal outcomes of marketing policies and the reconciliation of international marketing norms, standards and rules of conduct. Exploration of real-world marketing decision-scenarios to provide a platform of highly interactive dialogue on issues dealing with ethics, organizational compliance, societal marketing and social responsibility.

    Prerequisite(s): MKTG 5150  or consent of department.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5900 - Directed Study

    3 hours

    Topic chosen by the student and developed through meetings and activities under the direction of the instructor; activities include required, regular participation in a specified 4000-level class.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 5910 - Special Problems

    1–3 hours

    Course provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. While each project provides very specific and unique learning opportunities within the marketing area, the primary areas of knowledge and skill development for each are business analysis and decision making; consultative business relationships; project management; communication, written and oral; and teamwork.

    Prerequisite(s): MKTG 5150 , MKTG 5250 . Consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6001 - Guidance for Research, Education Effectiveness and Networking Workshop - Marketing

    3 hours

    Focuses on issues in marketing research with three major objectives: 1) to learn to proactively address possible “fatal” mistakes in research design by being mindful of common mistakes related to developing research questions, propositions and hypotheses; defining the population and selecting the sample; and choosing qualitative or quantitative methodology; 2) to become aware of emerging research methods and trends including designing mixed-method studies, meta-analysis and bibliometric analysis; and 3) to become familiar with cross-disciplinary and cross-national/cultural research approaches. Students use hands-on and self-directed training materials for self-learning, and sharing their learning with other students in a highly interactive, professional and friendly environment. Research active faculty present their research to guide students for publishing in leading journals. Overall, students learn to design and execute state-of-the-art marketing research targeted at leading journals. The workshop also exposes students to manuscript reviewing skills and how to navigate the journal review process.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6002 - Workshop in Marketing Pedagogy

    1 hour

    Focuses on issues in marketing pedagogy with three major objectives: 1) to expose students to different types of instruction to shape their teaching style, 2) to develop a well-thought-out statement of teaching philosophy, and 3) to discuss and critique the latest innovations in pedagogy including flipped classrooms, use of cases, leveraging industry speakers, and employing live projects. Students interact with instructors to learn to apply techniques for lesson planning and course administration, for managing a classroom, and for setting quiz and examination questions. Overall, students obtain skills to maximize student learning in an efficient manner. These skills are key to becoming an effective instructor.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6003 - Workshop in Marketing Practice

    1 hour

    Focuses on issues in marketing practice with two major objectives: 1) to expose students to the latest issues in marketing practice through interaction with academics and practitioners, and 2) to learn to develop research questions that are both theoretically relevant and have a strong managerial appeal. Current topics include marketing practices encompassing the service dominant logic, branding, brand image, segmentation and positioning, consumer preferences and buying decisions, consumer value co-creation and relationship marketing, corporate social responsibility and cause related marketing, industrial marketing and B2B marketing, retailing and franchising, global and multinational/multicultural marketing.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6010 - Seminar in Marketing Thought

    3 hours

    Understanding of the history of marketing, theoretical definitions of marketing, and controversies in marketing thought. Investigation, analysis, and discussion of significant issues in the field of marketing.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6020 - Seminar in Advanced Consumer Behavior

    3 hours

    Interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption and disposition of goods, services and ideas. Analysis of the psychological, sociological, anthropological, demographic and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6030 - Seminar in Marketing Strategy

    3 hours

    Review of research in marketing strategy. Seminar topics include theories of competition and marketing strategy including antecedents, outcomes, mediators and moderators between strategy and performance; multimarket competition, first/late mover advantage, transaction cost analysis, marketing channels, and the contributions to the strategy dialogue.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6040 - Supply Chain Strategy

    3 hours

    Provides a review of research in partnering, collaboration and interfirm relationships. Investigation, analysis and discussion of critical issues in managing the relationships and responsibilities between firms involved in exchange along modern, globally distributed enterprises. Traditional and emerging concepts in managing the sales-sourcing interface from an integrated perspective from the processing of raw materials through ultimate consumption are described through an investigation of the extant literature.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6050 - Systems Theory and Experimentation

    3 hours

    Provides an in-depth investigation and analysis of logistics and supply chain research based upon the systems view of the firm and the supply chain. Engineering, business and complex adaptive approaches to systems theory are explored as a framework for logistics and supply chain related business research. Systems theory is used to examine the efficacy of product and service dominant logics of exchange. To increase vibrancy and currentness research, faculty and industry experts in the area of systems theory and supply chain management guest lecture and lead seminar discussions.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6060 - Game Theory

    3 hours

    Drives students to learn game theory, agency theory and contract theory. Intent is to undertand how these theories are relevant to marketing. Once students have an appreciation for the theory, the course then focuses on how these theories are instantiated into mathematical models. Articles from top-tier marketing journals provide the basis to illustrate how theory and mathematical modeling is woven together to create publishable manuscripts. Students use analytical tools such as Matlab and SPSS to replicate and solve the models described in the journal articles. The overall pedagogical approach is that of discovery learning, learning by doing, and learning through discussion and debate. 

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6070 - Seminar in Consumer Psychology

    3 hours

    This seminar explores concepts, theories and research methods relevant to understanding consumer psychology. The objective is to provide doctoral students with an introduction to behavioral science approaches to the study of consumers and consumer psychology, and the opportunity to develop skills relevant to the conduct of behavioral research in marketing.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6080 - Qualitative Research Methods

    3 hours

    Explores the theoretical and practical issues underlying qualitative and hybrid research methodologies in social sciences research as applied to testable relationships in business contexts. Special attention is afforded to sources of nomothetic versus idiothetic research approaches, qualitative research methods, and qualitative research designs (including but not limited to enthnography, narratives, focus groups and case studies). Assesses the philosophical bases of metrics: auditability, bias, truth value, consistency and critical interpretations of data metrics.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6600 - Seminar in Marketing Issues

    3 hours

    Investigation, analysis and discussion of significant issues in marketing.

    Prerequisite(s): None.

    May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6900 - Special Problems

    1–3 hours

    Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6910 - Special Problems

    1–3 hours

    Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6940 - Individual Research

    1–12 hours

    Individual research for the doctoral candidate.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50
  
  • MKTG 6950 - Doctoral Dissertation

    3, 6 or 9 hours

    To be scheduled only with consent of department. 12 hours credit required. No credit assigned until dissertation has been completed and filed with the graduate school. Doctoral students must maintain continuous enrollment in this course subsequent to passing qualifying examination for admission to candidacy.

    Prerequisite(s): Approved applications for special problems/independent research/dissertation credit must be submitted to the RCOB Graduate Programs Office prior to registration.

    May be repeated for credit.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $15.50

Materials Science and Engineering

  
  • MTSE 5000 - Thermodynamics of Materials

    3 hours

    The zeroth law of thermodynamics, work, energy and the first law of thermodynamics; the second law of thermodynamics, thermodynamic potentials, the third law of thermodynamics, thermodynamic identities and their uses, phase equilibria in one-component systems, behavior and reactions of gases. Solutions, binary and multicomponent systems: phase equilibria, materials separation and purification. Electrochemistry. Thermodynamics of modern materials including liquid crystals.

    Prerequisite(s): ENGR 3450 or consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5010 - Bonding, Structure and Crystallography

    3 hours

    Interatomic bonding; amorphous and crystalline structures in metals, ceramics and polymers; point and line defects in crystals; structure determination by X-ray diffraction; basic symmetry operations, point and space groups in crystal systems.

    Prerequisite(s): ENGR 3450 or consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5020 - Mechanical Properties of Materials

    3 hours

    Stress, strain and the basics of concepts in deformation and fracture for metals, polymers and ceramics. Analysis of important mechanical properties such as plastic flow, creep, fatigue, fracture toughness, and rupture. Application of these principles to the design of improved materials and engineering structures.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5030 - Transport Phenomena and Materials Processing

    3 hours

    Principles of transport phenomena (momentum, heat, and mass transport) in materials processes. Emphasis on applications of appropriate differential equations and boundary conditions to solve materials processing problems.

    Prerequisite(s): MTSE 5000  and MTSE 5010  or consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5070 - Tribology of Materials

    3 hours

    Contact mechanisms of surfaces. Friction, wear and lubrication of solids and liquids. Laboratory equipment used in tribological investigations. Theoretical and empirical models of tribology.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5100 - Fundamental Concepts of Materials Science

    3 hours

    Crystal structures including defects and structures of non-crystalline materials. Phase diagrams, intermolecular forces. Organic raw materials, metals and alloys, ceramics, electronic materials, liquid crystals, polymers, natural and synthetic composites, smart materials, hybrids. Mechanical, thermophysical, electrical, magnetic and surface properties including tribology, corrosion and degradation. Testing of materials.

    Prerequisite(s): Consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5200 - Advanced Concepts of Metallurgical Science

    3 hours

    Chemical and physical properties of metals and alloys. Emphasis on the relationship of structure and thermodynamics to behavior. Topics include crystal structure, thermodynamics, phase diagrams, phase transformations, oxidation, mechanical, electrical and magnetic properties.

    Prerequisite(s): PHYS 4110, CHEM 3510; or consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5210 - Corrosion and Oxidation of Materials

    3 hours

    Electrochemical corrosion mechanisms, corrosion prevention and high temperature corrosion. Oxidation mechanisms of metals and alloys, internal oxidation, oxidation resistant alloys and other methods of oxidation protection.

    Prerequisite(s): MTSE 3000 or ENGR 3450 or MTSE 5100 .

    Same as MSET 5190 .

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5300 - Science and Technology of Modern Ceramics

    3 hours

    Emphasis on structure-property relationships: chemical bonding, crystal structures, crystal chemistry, electrical properties, thermal behavior, defect chemistry. Processing topics: powder preparation, sol-gel synthesis, densification, toughening mechanisms. Materials topics: glasses, dielectrics, superconductors, aerogels.

    Prerequisite(s): MTSE 5100 , MTSE 5200 ; or consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5310 - Sol-Gel Processing

    3 hours

    Elements of sol-gel synthesis and processing, including colloids, sols, alkoxide chemistry, hydrolysis and condensation reactions, gelation mechanisms, novel synthesis methods, sol-gel thin films, thin film processing and characterization of sol-gel products.

    Prerequisite(s): MTSE 5300  or consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5400 - Advanced Polymer Physics and Chemistry

    3 hours

    Chemical structures, polymerization, molar masses, chain conformations. Rubber elasticity, polymer solutions, glassy state and aging. Mechanical properties, fracture mechanics and viscoelasticity. Dielectric properties. Polymer liquid crystals. Semi-crystalline polymers, polymer melts, rheology and processing. Thermal analysis, microscopy, diffractometry and spectroscopy of polymers. Computer simulations of polymer-based materials.

    Prerequisite(s): None.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
  
  • MTSE 5410 - Polymer Reliability

    3 hours

    Reliability of polymers and polymer-based composites (PPCS); flexible, semirigid, rigid, elastromeric, crosslinked polymers, heterogeneous polymer-containing (such as polymer + ceramic) composites and polymer liquid crystals. Prediction of long-term performance from short-term tests.

    Prerequisite(s): MTSE 5400  or consent of instructor.

    Course specific fees (in addition to tuition and mandatory):
    Academic (AF) per hour: $73.70
 

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